rockstar refusing to explain gta online is the best marketing decision

Rockstar is selling GTA 6 as a single-player story about Jason and Lucia. There is still no detailed public pitch for whatever comes after the current GTA Online. Good. Keep it that way until the campaign has room to exist. The second Rockstar shows a property menu, premium currency or a giant multiplayer roadmap, every discussion about the story turns into a debate about monetization. Let people buy the game because they want Leonida, Vice City and the characters. Online will obviously matter enormously. Silence does not mean it is unimportant. It means the campaign gets to be the main product for a few more months instead of the tutorial attached to a ten-year store. My controversial version: do not reveal the new online mode until after launch. Let the first week belong to the story.