rockstar put gta 6 murals in actual miami and made the museum free for locals
rockstar and wynwood walls turned part of real miami into gta 6 promo. ten murals based on gta vi artwork are up at the museum, and stockyard in vice city is inspired by wynwood. rockstar is also covering free admission for miami-dade residents through 2028. this is way cooler than another billboard. they basically copied a real neighborhood into the game and then copied the game back into the real neighborhood.
this is the kind of promo i like. no preorder countdown just go look at weird vice city art in a real neighborhood
vice city becoming a tourism campaign before launch was not on my bingo card
free for locals until 2028 is honestly the most surprising part. that is a long campaign for one game